Name: The Harrogate Gazette
Price: 75p
Slogan: Yorkshires Most Exciting Town
News Values: Economic, Human, Proximity, Social, Political
Audience: Everyone
I plan to include other areas around Harrogate in this newspaper, so as to broaden the audience. I will try and get a lot of photos included, because people tend to only look at the photos, and buy newspapers for their photographs.
Harrogate Advertiser Notes
I have made notes on the Harrogate Advertiser for the 4th September. This is to help me figure out what I should include in my local newspaper, and how many articles I should roughly have.
Local newspaper research
Harrogate Advertiser, Friday 4th September 2009
Amount of stories on 1st page: 5
Amount of stories on 2nd page: 10
1st Page – 5 articles
· Gridlock: the six biggest bottlenecks
o 6 images
· Angry Town chief fires rugby club warning
o 2 images
· ‘Sickening’ images doctor struck-off
· Volunteer Oscars search for unsung heroes
· Are you doing the Great North Run? If so, you should tell us about it – or send us your photographs
The front page has a total of 15 images, not including the advert at the bottom of the page.
The main article is relatively small, made up mostly of pictures.
On the right of the page there is an index section, featuring 5 major articles.
There are 2 mini-articles asking for people to volunteer people for the Volunteer Oscars, and asking if people are doing the Great North Run.
2nd Page – 10 articles
· Happy couple who just can’t stop dancing
o 2 images
· St Peter’s is blessed with support for £2m facelift
o 1 image
· Trampled by cow as she walked her dog
· Is this your stash of jewellery, ask police
o 1 image
· Residents forced to move out after house collapse
o 1 image
· Woman faces charges
· £6m trade boost for HIC
· Show guest is a cut above
· Vandals’ milk attack on Audi
· Wherefore art thou Romeo?
The second page only really has 3 major articles, with 7 mini-articles and an advert. Only one of the mini-articles has a photo.
All of the images have a box round it if it is a square image.
There is another index section running across the top of the page, telling of the different sections of the newspaper.
Local newspaper research
Harrogate Advertiser, Friday 4th September 2009
Amount of stories on 1st page: 5
Amount of stories on 2nd page: 10
1st Page – 5 articles
· Gridlock: the six biggest bottlenecks
o 6 images
· Angry Town chief fires rugby club warning
o 2 images
· ‘Sickening’ images doctor struck-off
· Volunteer Oscars search for unsung heroes
· Are you doing the Great North Run? If so, you should tell us about it – or send us your photographs
The front page has a total of 15 images, not including the advert at the bottom of the page.
The main article is relatively small, made up mostly of pictures.
On the right of the page there is an index section, featuring 5 major articles.
There are 2 mini-articles asking for people to volunteer people for the Volunteer Oscars, and asking if people are doing the Great North Run.
2nd Page – 10 articles
· Happy couple who just can’t stop dancing
o 2 images
· St Peter’s is blessed with support for £2m facelift
o 1 image
· Trampled by cow as she walked her dog
· Is this your stash of jewellery, ask police
o 1 image
· Residents forced to move out after house collapse
o 1 image
· Woman faces charges
· £6m trade boost for HIC
· Show guest is a cut above
· Vandals’ milk attack on Audi
· Wherefore art thou Romeo?
The second page only really has 3 major articles, with 7 mini-articles and an advert. Only one of the mini-articles has a photo.
All of the images have a box round it if it is a square image.
There is another index section running across the top of the page, telling of the different sections of the newspaper.
Audience Research Feedback
I have received the feedback for my questionnaire that I handed out to 30 people. I got quite similar responses from the majority of people, so that is quite helpful
Questionnaire (the answers in bold are the amount of answers I received)
Are you male or female?
male - 18
female - 12
What is your age?
Under 18 - 6
18-25 - 1
26-35 - 6
36-45 - 8
46-55 - 9
56+ - 0
Which local newspapers do you buy?
The Harrogate Advertiser - 30
The Knaresborough Post - 2
The Ripon Gazette - 1
The Yorkshire Post - 10
The reason there were more answers than people asked in the above question is because people tended to buy more than one local newspaper
How often do you buy your local newspaper?
daily - 0
weekly - 28
monthly - 0
occasionally - 2
Does anyone else in the household read the newspaper apart from you?
If so, list age and gender
All answers for this was yes, and most of the answers tended to be 45+, with a good mix of male and female
What articles appeal to you? (tick all that apply)
sport - 18
human interest - 21
local politics - 10
entertainment - 26
local events - 29
other_____________ - 23
How important is it to you that the newspaper has good photos?
very - 26
not very - 3
doesn’t matter to me - 1
Do you like your newspaper to have a political stance, or do you prefer it to be neutral?
political stance - 4
neutral - 26
What are your best and worst points about the local newspaper that you read?
best - These answers tended to be based around the fact that their newspaper didn't have a political stance, and that they included events from places just outside their local area
worst - I received a lot of answers claiming that their local newspaper didn't focus on schools enough
Questionnaire (the answers in bold are the amount of answers I received)
Are you male or female?
male - 18
female - 12
What is your age?
Under 18 - 6
18-25 - 1
26-35 - 6
36-45 - 8
46-55 - 9
56+ - 0
Which local newspapers do you buy?
The Harrogate Advertiser - 30
The Knaresborough Post - 2
The Ripon Gazette - 1
The Yorkshire Post - 10
The reason there were more answers than people asked in the above question is because people tended to buy more than one local newspaper
How often do you buy your local newspaper?
daily - 0
weekly - 28
monthly - 0
occasionally - 2
Does anyone else in the household read the newspaper apart from you?
If so, list age and gender
All answers for this was yes, and most of the answers tended to be 45+, with a good mix of male and female
What articles appeal to you? (tick all that apply)
sport - 18
human interest - 21
local politics - 10
entertainment - 26
local events - 29
other_____________ - 23
How important is it to you that the newspaper has good photos?
very - 26
not very - 3
doesn’t matter to me - 1
Do you like your newspaper to have a political stance, or do you prefer it to be neutral?
political stance - 4
neutral - 26
What are your best and worst points about the local newspaper that you read?
best - These answers tended to be based around the fact that their newspaper didn't have a political stance, and that they included events from places just outside their local area
worst - I received a lot of answers claiming that their local newspaper didn't focus on schools enough
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