Research for Newspaper Posters

For the newspaper poster/advert I am going to make, I have been reasearching national newspapers adverts. The ones I have found so far are:

Generic conventions:

-1 Main image
-Not a lot of text
-Involves the newspapers website
-Eyecatching
-Tells you what is unique about the newspaper
-'Value for money' is a technique used to sell the paper
-General tone is serious
-Pronouns to involve the audience
-Name of the newspaper
-Isn't gender or age specific

 

 

Something that I've found is that there is a basic formula needed when it comes to advertising, as the whole point is for your product to get noticed, and if it looks similar to everything else then it blends in and goes unnoticed, which completely defeats the point. It is also best if the poster is non gender-specific, doesn't include people and isn't age specific.